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What Causes Districts to Make the Leap From Free to Paid Products?

what causes districts to make the leap from free to paid products
MB Exclusive Data Feb 11

Offering free products is one way that education companies have tried to pry open the door to building relationships with school districts during the chaos of the COVID-19 era.

And it’s not an isolated tactic used by a company here or there. About two-thirds of K-12 businesses have made free or discounted versions of what…

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How One Education Company Took Customers From Free to Paid

how one education company took customers from free to paid
MB Analysts View Jan 21

Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.

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